Artist Bio

Sarah Bataille, a South Florida native, graphic designer, illustrator and content strategist, is currently based in North Carolina in pursuit of her M.A. in English and African-American Literature at North Carolina A&T State University. With the influences of her Haitian heritage and the African-American culture as a whole, Sarah makes it a point to center her work around Black women through the use of various abstract shapes, nature-based elements, and warm earth tones. The purpose of her designs is to tell a unique and poignant story, along with shining a light, on the beauty, extraordinary and ordinary elements of the Black experience.

Sarah has spent the past several years doing Graphic Design projects and Content Strategy for various non-profits and small start-ups that have either focused on beauty, lifestyle, health and wellness. The programs she uses include: Adobe Illustrator, Adobe Fresco, Affinity Designer, Procreate and Canva Pro. Her style of design incorporates a minimal, yet creative touch with guaranteed high-quality results that cater to the client’s voice and branding needs.

So, what exactly is a multi-hyphenate creative?

It's an actual term (Google it. I promise the word is there! LOL) used to describe those of us who refuse to box ourselves in to a specific niche!

Basically, we are good at multiple things and choose to operate or even intertwine all of our various gifts and creative interests.

& that big two that I noted on my home page? It's just a clever way of showing y'all that multi-hyphenates are still capable of niching down without actually niching down.

What I mean is that for a majority of us, the passions we have often overlap and still can be categorized under an overarching term. For me, my "umbrellas" are graphic design and content strategy.

Now, let's get to the really good stuff!

Brand Design

Content Strategy and Brand Design for "The MastersPiece" (TMP), a Black and woman led faith based platform that centers it's content around women's health, wellness and spiritual growth.

Primary Logo

TMP

Themasterspiece

Logo Submark

TMP

Font type

Tan Aegean

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

#0D5C63

Carribbean Current

#44A1A0

Stock Brand Images

Verdigris

#78CDD7

Tiffany Blue

Brand Colors

Content Planning

Content planning for TMP involved fostering conversations and providing helpful tips about motherhood, finance, mental health and faith through various graphics that were both appealing and valuable to TMP's target audience.

During this process, a content calendar is used to organize ideas, describe the content form (image, reel or graphic) and note the days in which content would be uploaded.

Graphic Ideation & Design

When choosing images for TMP, I intentionally choose images that were light, airy and often centered Black and Brown women.

As for the graphics themselves, I created them with the intent of sharing transferable and easy to digest information. This looks like creating "savable" and "shareable" content!

Caption Curation

The "meat" of it all when it comes to creating intentional and relatable content is found in a brand's voice and messaging. Curating captivating captions (okay alliteration!) involves honing into what a client's target audience might want to hear and how they would want to hear it.

I had a hand in creating effective, concise copy that would translate well across TMP's various social media channels such as Instagram and Facebook.

TMP's messaging required a brand voice that would appeal to women across multiple generations.

Brand Design

Branding and Graphic Design for Literature Noir, a Black and woman led business that focuses on highlighting novels written by BIPOC authors.

Mood Board created for brand direction.

Design Assets

Coyote

Dark Slate Gray

Rosy Brown

Bone

Egg Shell

Tangerine Regular

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

Primary Logo

Logo Submark

The work I have done for Litnoir consist of easy to use social media templates, brand design & custom illustrations.

Carousels are an effective way that Literature Noir has been able to display "shareable" and "savable" content.

Graphic Design & Illustrations